ShopStream
E-commerce that loads before you blink.
The Challenge
A fashion brand scaling from regional to global needed a storefront that loads in under 1 second in any country, handles flash sales of 50,000 concurrent users, supports multi-currency with geo-adaptive pricing, and gives their marketing team full CMS control without developer involvement.
Our Solution
We architected ShopStream as a headless e-commerce platform with Next.js on the edge, Sanity CMS for merchandising, Algolia for instant search, and Stripe with multi-currency support. Static generation for product pages with ISR ensures sub-second loads globally, while Vercel Edge Functions handle geo-based pricing logic.
What we built
Edge-First Architecture
Next.js on Vercel Edge with ISR, giving every visitor a sub-second experience regardless of location.
Visual Merchandising
Sanity CMS with custom studio plugins so marketing can update collections, banners, and campaigns instantly.
Instant Search
Algolia-powered search with typo tolerance, faceted filters, and personalized search ranking.
Multi-Currency
Automatic geo-detection with localized pricing, currency conversion, and region-specific tax calculation.
Flash Sale Engine
Redis-backed inventory reservation system that handles 50K+ concurrent users without overselling.
Analytics Suite
Custom conversion funnel tracking, product performance dashboards, and A/B testing for layout experiments.
Tech Stack
“Our site went from a 4-second load time on Shopify to under 1 second with ShopStream. Revenue jumped 67% in the first quarter after migration.”
Olivia Zhang
Head of Digital, NOIR Fashion
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